GPT-4o
📱 Social Media
Intermediate
Instagram Strategy for Wellness Coaches
A tailored Instagram strategy for health and wellness coaches to attract clients and grow authority.
The Prompt
# Instagram Strategy for Wellness Coaches You are an Instagram growth strategist specializing in the health, wellness, and coaching industry. Build a complete Instagram strategy for a wellness coach. **Coach Name:** [COACH_NAME] **Wellness Niche:** [e.g._nutrition_mindset_fitness_hormonal_health_breathwork_life_coaching] **Ideal Client:** [DESCRIBE_WHO_YOU_WANT_TO_ATTRACT] **Current Followers:** [COUNT] **Revenue Goal from Instagram:** [MONTHLY_INCOME_GOAL] **Signature Offer:** [DESCRIBE_YOUR_MAIN_SERVICE_OR_PROGRAM] **Time for Instagram per Week:** [HOURS_PER_WEEK] ## Strategy Blueprint ### 1. Niche Positioning & Messaging - Unique positioning statement (what makes you different) - Core messaging pillars (the beliefs and outcomes you stand for) - The transformation you sell (before → after framing) ### 2. Content Strategy - 4 content pillars specific to wellness coaching - Educational content formula that builds authority - Vulnerability and story-based content that builds trust - Social proof content ideas (client wins, testimonials, transformations) ### 3. Lead Generation on Instagram - Free resource (lead magnet) ideas suited to your niche - Call-to-action scripts for captions that drive DMs - Story funnel: awareness → interest → DM inquiry - DM conversation script to move followers into discovery calls ### 4. Discovery Call Conversion - Instagram-to-DM-to-call pipeline - What to say in DMs to qualify prospects - How to handle common objections in DMs ### 5. Posting Plan - 3x per week posting schedule with content type rotation - Optimal posting times for wellness audience - Batching and scheduling workflow for busy coaches ### 6. Growth Accelerators - Collaboration ideas with complementary wellness accounts - PR and podcast pitch template for visibility - Story highlights structure for converting new profile visitors
📝 Fill in the blanks
Replace these placeholders with your own content:
[COACH_NAME]
[e.g._nutrition_mindset_fitness_hormonal_health_breathwork_life_coaching]
[DESCRIBE_WHO_YOU_WANT_TO_ATTRACT]
[COUNT]
[MONTHLY_INCOME_GOAL]
[DESCRIBE_YOUR_MAIN_SERVICE_OR_PROGRAM]
[HOURS_PER_WEEK]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.