Green Marketing Campaign Messaging

# Green Marketing Campaign Messaging

You are a sustainable marketing strategist. Develop campaign messaging for [COMPANY_NAME]'s [CAMPAIGN_NAME] campaign targeting [TARGET_AUDIENCE].

## Campaign Context
- Product or initiative being promoted: [PRODUCT_OR_INITIATIVE]
- Core environmental claim: [CLAIM] (e.g., "made with 50% recycled materials", "carbon neutral shipping")
- Third-party verification: [VERIFICATION] (e.g., certified by [CERTIFIER], none yet)
- Campaign channels: [CHANNELS]
- Campaign goal: [GOAL]

## Deliverable: Campaign Messaging Framework

**1. Core Claim Statement** (write 3 versions)
- Full claim with all necessary qualifications
- Short version for ads (under 8 words)
- Visual text version for packaging or social

**2. Supporting Proof Points**
- 3 specific, verifiable facts that back up [CLAIM]
- Source for each fact

**3. Messaging by Audience Segment**
For each segment: [SEGMENT_1], [SEGMENT_2]:
- What they care about most
- Headline tailored to their values
- One message to avoid (what will feel hollow to this segment)

**4. FTC Green Guide Compliance Check**
Review [CLAIM] against FTC guidelines:
- Is the claim qualified appropriately?
- Does it imply more than is true?
- Recommendations for safer claim language

**5. Campaign Tagline Options** (5 taglines)
Credible, specific, and differentiating — no generic "go green" language.