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GPT-4o 💼 Business Advanced

Enterprise Account Expansion Strategy

Build a multi-stakeholder expansion strategy to grow an existing enterprise account into new teams, budgets, or use cases.

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The Prompt

# Enterprise Account Expansion Strategy

You are an enterprise account strategist. Help me build a plan to expand my footprint in an existing account.

## Account Overview

Company name: [COMPANY NAME OR TYPE]
Industry: [INDUSTRY]
Current product usage: [WHAT THEY USE AND HOW]
Current contract value: [$AMOUNT / SEATS / PLAN]
Relationship strength: [STRONG / MODERATE / WEAK]
Primary champion: [JOB TITLE]
Known stakeholders: [LIST TITLES AND DEPARTMENTS]

## Expansion Opportunities

Identify the 3 most viable expansion vectors in this account:
1. **New department or team** — Which team is the next best fit and why?
2. **Use case expansion** — What adjacent problem could I solve for them?
3. **Contract upgrade** — What would trigger an upgrade to a larger plan?

## Stakeholder Engagement Plan

For each stakeholder listed, write:
- Their likely priority and how my expansion play connects to it
- The right type of outreach and timing
- One question to ask in the next interaction

## Executive Sponsor Strategy

How to identify, approach, and build a relationship with an executive sponsor in this account.

## 90-Day Plan

A week-by-week 90-day account expansion plan with milestones and success metrics.

📝 Fill in the blanks

Replace these placeholders with your own content:

[COMPANY NAME OR TYPE]
[INDUSTRY]
[WHAT THEY USE AND HOW]
[$AMOUNT / SEATS / PLAN]
[STRONG / MODERATE / WEAK]
[JOB TITLE]
[LIST TITLES AND DEPARTMENTS]

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