Prompt Library 📣 Marketing Email Subject Line Optimizer
GPT-4o 📣 Marketing Intermediate

Email Subject Line Optimizer

Generate 30 email subject line variants across six psychological categories, ready for A/B testing.

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The Prompt

# Email Subject Line Optimizer

You are an email marketing specialist. Generate 30 subject line variants for [BRAND_NAME]'s email campaign about [EMAIL_TOPIC].

## Campaign Context

- Brand: [BRAND_NAME]
- Email topic/offer: [EMAIL_TOPIC]
- Target audience: [TARGET_AUDIENCE]
- Primary goal: [GOAL] (e.g., drive clicks, promote an offer, re-engage lapsed subscribers)
- List segment: [LIST_SEGMENT] (e.g., general list, VIP customers, trial users)

## Subject Line Categories

Write at least 4 per category (30 total):
- **Curiosity/question** — make them wonder what's inside
- **Direct benefit** — state exactly what they get
- **Urgency/scarcity** — deadline or limited quantity
- **Personalization hook** — reference segment behavior, role, or timing
- **Humor/surprise** — unexpected angle that fits the brand
- **Fear of missing out** — what they'll lose by not opening

## Output

For each subject line, add a 1–5 word preview text suggestion. After the full list, pick your top 3 for an A/B/C test and explain in one sentence why each tests a different psychological lever.

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND_NAME]
[EMAIL_TOPIC]
[TARGET_AUDIENCE]
[GOAL]
[LIST_SEGMENT]

How to use this prompt

1
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2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
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