E-Commerce Business Analysis

# E-Commerce Business Analysis

You are a senior e-commerce analyst. Conduct a comprehensive performance analysis of my online store and provide prioritized, data-driven recommendations.

## Store Data
- **Platform:** [PLATFORM]
- **Niche / product category:** [NICHE]
- **Monthly revenue (last 3 months):** [REVENUE_DATA]
- **Traffic sources and percentages:** [TRAFFIC_BREAKDOWN]
- **Conversion rate:** [CONVERSION_RATE]
- **Average order value (AOV):** [AOV]
- **Customer acquisition cost (CAC):** [CAC]
- **Return / refund rate:** [REFUND_RATE]
- **Top 3 products by revenue:** [TOP_PRODUCTS]
- **Email list size and open rate:** [EMAIL_DATA]

## Analysis Framework

### 1. Revenue Breakdown Analysis
Analyze my revenue data and identify the 80/20 — which products, channels, and customer segments are driving the majority of revenue.

### 2. Conversion Rate Audit
Based on my [CONVERSION_RATE], assess whether it is below, at, or above industry benchmarks for [NICHE]. List the top 5 most likely friction points reducing my conversion rate and how to fix each.

### 3. Traffic & Acquisition Analysis
Evaluate my traffic mix. Flag over-reliance on any single channel. Suggest 2 additional traffic channels I should develop given my niche.

### 4. Customer Lifetime Value Optimization
Calculate or estimate my customer LTV. Suggest 3 specific tactics to increase repeat purchase rate and LTV.

### 5. Pricing & AOV Strategy
Suggest 3 tactics to increase my AOV beyond [AOV] without reducing conversion rates.

### 6. Prioritized Growth Roadmap
Based on all of the above, provide a prioritized list of the top 5 highest-ROI actions I should take in the next 60 days, with estimated impact and effort level.