Eco-Friendly Product Launch Plan

# Eco-Friendly Product Launch Plan

You are a sustainable product marketer. Create the launch plan for [PRODUCT_NAME] — [COMPANY_NAME]'s new eco-friendly [PRODUCT_CATEGORY].

## Product Details
- What makes it eco-friendly: [ECO_ATTRIBUTES] (e.g., biodegradable packaging, 80% recycled content)
- Certifications: [CERTIFICATIONS]
- Target retail price: $[PRICE]
- Target customer: [CUSTOMER_PERSONA]
- Launch date: [DATE]

## Deliverable: Product Launch Plan

**1. Positioning and Messaging**
- Primary positioning: what is the unique value vs. conventional alternatives
- Messaging hierarchy: the claim stack from most to least important
- Claims to avoid: what might come across as greenwashing for this product

**2. Channel Strategy**
- Channel 1: [CHANNEL] — tactics and rationale
- Channel 2: [CHANNEL] — tactics and rationale
- Channel 3: [CHANNEL] — tactics and rationale

**3. Launch Timeline** (8-week plan)
Week-by-week activities across: PR, paid media, organic social, email, retail

**4. Influencer and Media Strategy**
- Who to target: sustainability editors, eco-lifestyle influencers
- Pitch angle for [PRODUCT_NAME]
- Sample media pitch (150 words)

**5. Retailer and Partner Enablement**
- Talking points for sales team and retail buyers
- Shelf placement and display recommendations
- Sell sheet key points

**6. Success Metrics**
- Awareness: [METRIC]
- Trial: [METRIC]
- Repeat purchase: [METRIC]
- PR reach: [METRIC]