Digital Marketing Framework

# Custom Digital Marketing Framework

Build a comprehensive, repeatable digital marketing framework for [BUSINESS_NAME], a [BUSINESS_TYPE] generating [CURRENT_REVENUE] with a goal of [REVENUE_GOAL] in [TIMEFRAME].

## Business Context
- **Product/service:** [OFFER]
- **Current marketing channels:** [CURRENT_CHANNELS]
- **Marketing budget:** [MONTHLY_BUDGET]/month
- **Team size:** [TEAM_SIZE]
- **Biggest growth challenge:** [CHALLENGE]

## Framework Components

### 1. North Star Metric
Define the single most important metric that indicates business health for this model, and explain how all marketing activity should ladder up to it.

### 2. Channel Strategy Matrix
Create a table mapping each channel (SEO, paid social, email, partnerships, etc.) to: effort level, cost, expected timeline to results, and priority (P1/P2/P3).

### 3. Content Pillar System
Define 3–4 content pillars aligned with the ICP's biggest problems and the brand's authority area. For each pillar, give 5 content ideas.

### 4. Lead Generation Engine
Describe the primary lead gen mechanism: traffic source → lead magnet → opt-in → nurture → conversion.

### 5. Measurement Dashboard
List the 8–10 KPIs to track weekly and monthly, with benchmark targets for [BUSINESS_TYPE].

### 6. Quarterly Sprint Framework
Show how to plan marketing in 90-day sprints with OKRs, weekly check-ins, and mid-quarter pivots.

### 7. Optimization Loops
Describe the process for reviewing performance data and making systematic improvements month over month.