Digital Marketing Course Outline

# Digital Marketing Course Outline

Create a detailed course outline for [COURSE_TITLE], a [COURSE_FORMAT] (e.g., self-paced video course, live bootcamp, corporate training) targeting [STUDENT_TYPE] at [SKILL_LEVEL] level.

## Course Parameters
- **Total duration:** [DURATION] (e.g., 8 weeks, 30 hours of content)
- **Delivery platform:** [PLATFORM] (e.g., Teachable, Udemy, in-person)
- **Primary outcome:** [OUTCOME]
- **Price:** [PRICE]

## Course Structure

### Module 1: Digital Marketing Landscape
- Lesson 1.1: How the digital marketing ecosystem works
- Lesson 1.2: Setting goals and KPIs
- Lesson 1.3: Understanding your audience (ICP + buyer journey)

### Module 2: Content Marketing
- Lesson 2.1: Content strategy framework
- Lesson 2.2: Blog and SEO writing
- Lesson 2.3: Video and podcast content basics

### Module 3: Social Media Marketing
- Lesson 3.1: Platform selection strategy
- Lesson 3.2: Content calendars and scheduling
- Lesson 3.3: Community building and engagement

### Module 4: Paid Advertising
- Lesson 4.1: Google Ads fundamentals
- Lesson 4.2: Meta (Facebook/Instagram) Ads
- Lesson 4.3: Retargeting strategies

### Module 5: Email Marketing & Automation
- Lesson 5.1: List building strategies
- Lesson 5.2: Email sequence design
- Lesson 5.3: Marketing automation workflows

### Module 6: Analytics & Optimization
- Lesson 6.1: Google Analytics 4 essentials
- Lesson 6.2: A/B testing and CRO
- Lesson 6.3: Reporting and presenting results

### Capstone Project
Describe the final project students will complete to demonstrate mastery.