Prompt Library 🔍 Research Design a User Research Study
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Design a User Research Study

Plan a rigorous user research study to answer any product or design question.
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The Prompt

Design a complete user research study for the following:

Organisation: [company or team]
Product or service being researched: [describe]
Research question: [the specific thing you need to understand — be as precise as possible]
Business decision this will inform: [what will change based on the findings]
Research type: [exploratory / evaluative / generative / comparative]
Budget: [minimal / modest / full research budget]
Timeline: [days / weeks available]
Target participants: [describe who you need to talk to — demographics, behaviours, experience level]
Access to participants: [existing users / need to recruit / both]
Team: [solo researcher / small team / working with agency]

Design the complete study:

RESEARCH DESIGN:
- Recommended methodology and justification (interviews / usability testing / surveys / diary study / contextual inquiry / A/B test / card sort / tree test / other)
- Mixed methods consideration
- Sample size recommendation with rationale
- Participant criteria (screener questions)

RECRUITMENT PLAN:
- Screener survey (8-10 questions)
- Recruitment channels
- Incentive recommendation
- Scheduling approach
- Participant consent process

DATA COLLECTION INSTRUMENTS:
For the chosen methodology, provide:
- Full discussion guide or task list
- Moderator instructions
- Probing question bank
- Observation template
- Note-taking framework

TEST OR INTERVIEW PLAN:
- Session structure and timing
- Warm-up protocol
- Core activities or questions
- Debrief questions
- Technical setup requirements

ANALYSIS FRAMEWORK:
- How to synthesise findings from multiple sessions
- Affinity mapping process
- Pattern identification method
- How to handle contradictory data
- Insight vs observation distinction

DELIVERABLES:
- Research report structure
- How to present findings to stakeholders
- Insight prioritisation framework
- Recommended next steps format

BIAS MITIGATION:
- Common biases in this methodology
- How to minimise moderator bias
- Confirmation bias checks
- Participant bias awareness

📝 Fill in the blanks

Replace these placeholders with your own content:

[company or team]
[describe]
[the specific thing you need to understand — be as precise as possible]
[what will change based on the findings]
[exploratory / evaluative / generative / comparative]
[minimal / modest / full research budget]
[days / weeks available]
[describe who you need to talk to — demographics, behaviours, experience level]
[existing users / need to recruit / both]
[solo researcher / small team / working with agency]

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