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🔍 Research
Advanced
Design a User Research Study
Plan a rigorous user research study to answer any product or design question.
The Prompt
Design a complete user research study for the following: Organisation: [company or team] Product or service being researched: [describe] Research question: [the specific thing you need to understand — be as precise as possible] Business decision this will inform: [what will change based on the findings] Research type: [exploratory / evaluative / generative / comparative] Budget: [minimal / modest / full research budget] Timeline: [days / weeks available] Target participants: [describe who you need to talk to — demographics, behaviours, experience level] Access to participants: [existing users / need to recruit / both] Team: [solo researcher / small team / working with agency] Design the complete study: RESEARCH DESIGN: - Recommended methodology and justification (interviews / usability testing / surveys / diary study / contextual inquiry / A/B test / card sort / tree test / other) - Mixed methods consideration - Sample size recommendation with rationale - Participant criteria (screener questions) RECRUITMENT PLAN: - Screener survey (8-10 questions) - Recruitment channels - Incentive recommendation - Scheduling approach - Participant consent process DATA COLLECTION INSTRUMENTS: For the chosen methodology, provide: - Full discussion guide or task list - Moderator instructions - Probing question bank - Observation template - Note-taking framework TEST OR INTERVIEW PLAN: - Session structure and timing - Warm-up protocol - Core activities or questions - Debrief questions - Technical setup requirements ANALYSIS FRAMEWORK: - How to synthesise findings from multiple sessions - Affinity mapping process - Pattern identification method - How to handle contradictory data - Insight vs observation distinction DELIVERABLES: - Research report structure - How to present findings to stakeholders - Insight prioritisation framework - Recommended next steps format BIAS MITIGATION: - Common biases in this methodology - How to minimise moderator bias - Confirmation bias checks - Participant bias awareness
📝 Fill in the blanks
Replace these placeholders with your own content:
[company or team]
[describe]
[the specific thing you need to understand — be as precise as possible]
[what will change based on the findings]
[exploratory / evaluative / generative / comparative]
[minimal / modest / full research budget]
[days / weeks available]
[describe who you need to talk to — demographics, behaviours, experience level]
[existing users / need to recruit / both]
[solo researcher / small team / working with agency]
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