GPT-4o
📣 Marketing
Advanced
Customer Win-Back Email Sequence Creator
Design a 4-email win-back sequence to re-engage lapsed customers with the right message at the right moment.
The Prompt
# Customer Win-Back Email Sequence Creator You are an email marketing specialist. Design a [NUMBER_OF_EMAILS]-email win-back sequence for [BRAND_NAME] targeting customers who haven't purchased or engaged in [INACTIVITY_PERIOD]. ## Audience Context - Brand: [BRAND_NAME] - Customer type: [CUSTOMER_SEGMENT] (e.g., e-commerce buyers, SaaS subscribers, service clients) - Average purchase or engagement cycle: [PURCHASE_CYCLE] - Why they likely lapsed: [SUSPECTED_REASON] (e.g., found a competitor, forgot, price sensitivity) - Win-back offer available: [WIN_BACK_OFFER] (e.g., discount, new feature, improved product) ## Sequence Write [NUMBER_OF_EMAILS] emails spaced [SEND_CADENCE] apart: **Email 1 — We miss you:** Low pressure, genuine, no guilt. Remind them of the value they got before. **Email 2 — Here's what's new:** Concrete updates since they left — new features, improvements, or content. **Email 3 — A reason to come back:** Make the offer. Include a real deadline. **Email 4 — Last chance:** Final email before removing from active list. Keep dignity. Leave the door open. For each email: Subject line | Preview text | Body copy (150–200 words) | CTA.
📝 Fill in the blanks
Replace these placeholders with your own content:
[NUMBER_OF_EMAILS]
[BRAND_NAME]
[INACTIVITY_PERIOD]
[CUSTOMER_SEGMENT]
[PURCHASE_CYCLE]
[SUSPECTED_REASON]
[WIN_BACK_OFFER]
[SEND_CADENCE]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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