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Customer Success Onboarding Sequence

Design a 60-day onboarding program that drives activation, builds habits, and prevents early churn.

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The Prompt

# Customer Success Onboarding Sequence

You are a customer success strategist specializing in onboarding programs. Design a 60-day onboarding sequence for my product.

## My Context

Product or service: [PRODUCT OR SERVICE]
Primary buyer: [JOB TITLE]
End user (if different): [JOB TITLE OR SAME]
Time-to-value milestone: [FIRST meaningful outcome — e.g., first report created, first integration live]
Most common early churn reason: [e.g., didn't complete setup, didn't see ROI in time, champion left]
Onboarding resources available: [e.g., docs, video library, dedicated CSM, self-serve only]

## 60-Day Onboarding Program

Design the full program with touchpoints at these milestones:

**Days 1-3: Welcome & Setup**
**Days 4-7: First Value**
**Days 8-14: Habit Formation**
**Days 15-30: Depth & Integration**
**Days 31-60: Expansion & Proof**

For each phase: the goal, 2-3 specific touchpoints (email, in-app, call), success metric, and what triggers escalation to a CSM.

## Onboarding Emails

Write the 3 most important onboarding emails (subject + body) from the sequence.

## Health Score

Define a 5-factor customer health score to identify at-risk accounts during onboarding.

📝 Fill in the blanks

Replace these placeholders with your own content:

[PRODUCT OR SERVICE]
[JOB TITLE]
[JOB TITLE OR SAME]
[FIRST meaningful outcome — e.g., first report created, first integration live]
[e.g., didn't complete setup, didn't see ROI in time, champion left]
[e.g., docs, video library, dedicated CSM, self-serve only]

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