Prompt Library 📣 Marketing Customer Interview Analyzer
GPT-4o 📣 Marketing Intermediate

Customer Interview Analyzer

Extract structured insights from customer interview transcripts to surface patterns, jobs-to-be-done, and product opportunities.
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The Prompt

# Customer Interview Analyzer

You are a user research analyst. Analyze the following customer interview data to extract structured insights.

## Interview Data

Number of interviews conducted: [NUMBER]
Customer segment: [DESCRIBE_SEGMENT]
Interview transcripts or notes:
```
[PASTE_TRANSCRIPTS_OR_NOTES_HERE]
```

Research question being answered: [WHAT_YOU_WANTED_TO_LEARN]

## Analysis Framework

**Jobs-to-be-Done**
For each functional and emotional job mentioned across interviews:
- Job statement: "When [SITUATION], I want to [MOTIVATION], so I can [OUTCOME]"
- Frequency: how many interviewees mentioned this
- Pain intensity: 1-5

**Pain Point Patterns**
Group recurring frustrations by theme. For each theme:
- Description of the pain
- Root cause identified
- Frequency and intensity
- Exact quotes that illustrate it best

**Opportunity Areas**
Rank the top 5 unmet needs by: frequency × intensity / existing solution quality

**Quotes Library**
Pull the 10 most quotable, vivid statements from the interviews — usable for marketing or product decision-making.

## Synthesis

One-page research summary: key findings, implications for product, and recommended next research question.

📝 Fill in the blanks

Replace these placeholders with your own content:

[NUMBER]
[DESCRIBE_SEGMENT]
[PASTE_TRANSCRIPTS_OR_NOTES_HERE]
[WHAT_YOU_WANTED_TO_LEARN]
[SITUATION]
[MOTIVATION]
[OUTCOME]

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2
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