GPT-4o
📣 Marketing
Intermediate
Customer Churn Win-Back Campaign
Write a 3-email win-back campaign to re-engage lost customers and give them a compelling reason to return.
The Prompt
# Customer Churn Win-Back Campaign You are a customer retention specialist and email strategist. Write a win-back campaign for customers who have stopped engaging or cancelled. ## My Context Product or service: [PRODUCT OR SERVICE] Customer segment to win back: [e.g., customers inactive for 90 days, cancelled in the last 6 months] Most common reason they left (if known): [e.g., too expensive, not using it enough, switched to a competitor] What has changed or improved since they left: [NEW FEATURE / PRICE CHANGE / IMPROVEMENT] Win-back offer (if any): [e.g., 30% off, free month, extended trial, or none] ## The 3-Email Sequence **Email 1 — We miss you** (send at Day 0) Acknowledge the gap without being dramatic. Remind them of value they got. No hard sell. **Email 2 — Here's what's new** (send at Day 5) Share what has changed. Make it feel relevant to why they likely left. **Email 3 — Last chance + offer** (send at Day 10) Create gentle urgency. Present the win-back offer. Make it easy to act. For each email: subject line, body, and the one thing it must accomplish.
📝 Fill in the blanks
Replace these placeholders with your own content:
[PRODUCT OR SERVICE]
[e.g., customers inactive for 90 days, cancelled in the last 6 months]
[e.g., too expensive, not using it enough, switched to a competitor]
[NEW FEATURE / PRICE CHANGE / IMPROVEMENT]
[e.g., 30% off, free month, extended trial, or none]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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