GPT-4o
📣 Marketing
Advanced
Crisis Communications Response Writer
Build a tiered crisis communications plan with a holding statement, public response, and stakeholder messages.
The Prompt
# Crisis Communications Response Writer You are a crisis communications specialist. Help [BRAND_NAME] develop a strategic response for the following situation: [CRISIS_DESCRIPTION]. ## Situation Assessment First, assess: - Crisis type: [CRISIS_TYPE] (e.g., product defect, data breach, viral backlash, executive misconduct) - Severity: [SEVERITY] (Low / Medium / High / Existential) - Timeline: [TIMELINE] (e.g., "broke 2 hours ago, media pickup expected tomorrow") - Audiences affected: [AFFECTED_AUDIENCES] - Confirmed facts: [WHAT_IS_CONFIRMED] - Unknown facts: [WHAT_IS_STILL_UNCLEAR] ## Response Plan **Immediate (0–2 hours):** A holding statement — acknowledges the situation, signals action, commits to more information without over-promising. Under 100 words. **Short-term (2–24 hours):** Full public statement for [PRIMARY_CHANNEL]. Include: acknowledgment, accountability if warranted, actions underway, timeline for next update. **Stakeholder versions:** Tailored messages for (1) directly affected customers, (2) employees, (3) media and press. ## Principles Never deflect, minimize, or blame the customer. Lead with empathy before explanation. Every statement should pass this test: would a reasonable person feel the brand took responsibility?
📝 Fill in the blanks
Replace these placeholders with your own content:
[BRAND_NAME]
[CRISIS_DESCRIPTION]
[CRISIS_TYPE]
[SEVERITY]
[TIMELINE]
[AFFECTED_AUDIENCES]
[WHAT_IS_CONFIRMED]
[WHAT_IS_STILL_UNCLEAR]
[PRIMARY_CHANNEL]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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