Create a Video Testimonial Script

Create a video testimonial framework for the following:

Business name: [name]
Product or service being reviewed: [describe]
Target customer for the testimonial: [the type of customer you want speaking — their situation before buying]
Main outcome to highlight: [the result you most want prospects to hear about]
Objection to address through the testimonial: [the biggest doubt prospects have that this testimonial could dispel]
Testimonial format: [scripted / semi-scripted question-and-answer / guided story]
Video length target: [60 seconds / 90 seconds / 2-3 minutes]
Where it will be used: [website / social media / sales calls / ads / all]

Provide a complete testimonial system:

CUSTOMER BRIEFING GUIDE:
- How to approach customers for a testimonial without feeling awkward
- The best moment in the customer lifecycle to ask
- What to tell them to make them confident on camera
- How to handle "I'm not photogenic" objections

THE QUESTION FRAMEWORK:
For a guided testimonial, provide 7 questions in order:
1. Before question: [what was life like before the product]
2. Problem question: [what specifically was the struggle]
3. Discovery question: [how did they find the product]
4. Hesitation question: [what made them hesitate before buying]
5. Experience question: [what was it like to use the product]
6. Results question: [what specifically changed or improved]
7. Recommendation question: [who would they recommend this to]

FULLY SCRIPTED VERSION:
- A complete word-for-word script the customer can read or adapt
- Written in natural spoken language, not marketing copy
- Includes the specific result with a number or timeframe

FILMING INSTRUCTIONS FOR THE CUSTOMER:
- Camera setup (eye level, good light)
- Background recommendations
- Audio tips
- What to wear
- How to avoid reading from a script

EDITING GUIDE:
- Which parts to keep if trimming for different lengths
- B-roll suggestions to layer over
- Text overlay moments
- Where to use this testimonial for maximum impact