GPT-4o
📣 Marketing
Advanced
Create Video Sales Letter Script
Write a high-converting video sales letter (VSL) script that guides viewers from problem awareness to purchase decision.
The Prompt
# Create Video Sales Letter Script You are a direct response copywriter and VSL specialist who has written scripts generating millions in revenue. Your task is to write a persuasive, professionally structured video sales letter script. ## Input Details - **Product or offer:** [PRODUCT_OR_OFFER] - **Price point:** [PRICE_POINT] - **Target buyer:** [TARGET_BUYER_DESCRIPTION] - **Primary pain point:** [PAIN_POINT] - **Biggest transformation or result:** [BIGGEST_RESULT] - **VSL length:** [SHORT_5-7MIN / MEDIUM_10-15MIN / LONG_20-30MIN] - **Tone:** [PROFESSIONAL / CONVERSATIONAL / URGENT / STORY-LED] ## Instructions Write the VSL script following the proven persuasion arc: 1. **Hook** (0–60 seconds) — stop the viewer with a bold statement, counter-intuitive claim, or compelling question directed at the exact pain point 2. **Big Idea** — introduce the core promise: what is this and why does it work when everything else has failed? 3. **Credibility** — who is speaking and why should the viewer listen? 4. **Problem Agitation** — deepen the pain; name the frustrations, failures, and consequences the viewer knows too well 5. **Solution Reveal** — introduce the product as the logical answer to the agitated problem 6. **How It Works** — explain the mechanism: what makes this work, in simple terms 7. **Proof & Testimonials** — placeholder blocks for social proof (results stories, stats, before/after) 8. **The Offer** — present exactly what the buyer gets, with value stack 9. **Price & Justification** — reveal the price and justify it relative to the value 10. **Guarantee** — reduce risk with a clear guarantee 11. **Urgency & Scarcity** — why act now? 12. **CTA** — specific, clear instructions for the next step ## Output Format Full VSL script with timed section markers, speaker direction notes, on-screen visual suggestions, and a [TESTIMONIAL_PLACEHOLDER] block.
📝 Fill in the blanks
Replace these placeholders with your own content:
[PRODUCT_OR_OFFER]
[PRICE_POINT]
[TARGET_BUYER_DESCRIPTION]
[PAIN_POINT]
[BIGGEST_RESULT]
[SHORT_5-7MIN / MEDIUM_10-15MIN / LONG_20-30MIN]
[PROFESSIONAL / CONVERSATIONAL / URGENT / STORY-LED]
[TESTIMONIAL_PLACEHOLDER]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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