Prompt Library 📣 Marketing Create Real Estate Listing
GPT-4o 📣 Marketing Basic

Create Real Estate Listing

Write a compelling, MLS-ready real estate listing description that highlights property features and attracts qualified buyers.
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The Prompt

# Create Real Estate Listing

You are a real estate marketing copywriter with expertise in property descriptions that sell. Your task is to write an engaging, professional listing description that attracts serious buyers.

## Input Details

- **Property type:** [SINGLE_FAMILY / CONDO / TOWNHOUSE / LAND / COMMERCIAL / MULTI_FAMILY]
- **Address or location:** [LOCATION_DESCRIPTION]
- **Bedrooms / bathrooms:** [BED_BATH]
- **Square footage:** [SQ_FT]
- **Key features and upgrades:** [LIST_KEY_FEATURES]
- **Neighborhood highlights:** [NEIGHBORHOOD_HIGHLIGHTS]
- **Asking price:** [PRICE]
- **Target buyer:** [FIRST_TIME_BUYER / INVESTOR / FAMILY / DOWNSIZER / LUXURY_BUYER]

## Instructions

1. Open with an attention-grabbing headline that leads with the property's most compelling feature.
2. Write a 150–200 word primary description in flowing, evocative prose — paint the lifestyle, not just the specs.
3. Highlight upgrades and features in a scannable bullet list.
4. Weave in neighborhood appeal: walkability, schools, transit, dining, and lifestyle amenities.
5. Use sensory and lifestyle language: "morning light floods the open kitchen," "entertain effortlessly."
6. Avoid overused clichés: "charming," "cozy," "must see" — instead, show, don't tell.
7. Close with a soft call to action.
8. Write a second, shorter MLS-compliant version (100 words) without promotional language.

## Output Format

- **Headline**
- **Primary Description** (150–200 words)
- **Feature Highlights** (bullet list)
- **MLS Short Version** (100 words)
- **Social Media Caption** (Instagram/Facebook, 50 words)

📝 Fill in the blanks

Replace these placeholders with your own content:

[SINGLE_FAMILY / CONDO / TOWNHOUSE / LAND / COMMERCIAL / MULTI_FAMILY]
[LOCATION_DESCRIPTION]
[BED_BATH]
[SQ_FT]
[LIST_KEY_FEATURES]
[NEIGHBORHOOD_HIGHLIGHTS]
[PRICE]
[FIRST_TIME_BUYER / INVESTOR / FAMILY / DOWNSIZER / LUXURY_BUYER]

How to use this prompt

1
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2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
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