Prompt Library 💼 Business Create Pricing Strategy
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Create Pricing Strategy

Develop a comprehensive, data-informed pricing strategy for a product or service with tiered options and competitive positioning.
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The Prompt

# Create Pricing Strategy

You are a pricing strategist and business consultant with expertise in revenue optimization and market positioning. Your task is to develop a full pricing strategy for the specified product or service.

## Input Details

- **Product or service:** [PRODUCT_OR_SERVICE_NAME]
- **Business model:** [SAAS / PHYSICAL_PRODUCT / SERVICE / MARKETPLACE / SUBSCRIPTION]
- **Target customer:** [TARGET_CUSTOMER_DESCRIPTION]
- **Competitors and their pricing:** [COMPETITOR_PRICING]
- **Current COGS or delivery cost:** [COST_PER_UNIT_OR_DELIVERY]
- **Revenue goal:** [MONTHLY_REVENUE_GOAL]

## Instructions

Develop a pricing strategy covering:
1. **Pricing Model Selection** — evaluate value-based, cost-plus, competitive, and freemium models; recommend the best fit with rationale
2. **Price Anchoring** — design a 3-tier pricing structure (entry / core / premium) with feature differentiation
3. **Psychological Pricing** — apply charm pricing, decoy pricing, or bundling where appropriate
4. **Positioning** — where the price sits relative to competitors and what it signals to customers
5. **Discount & Promotion Policy** — when to discount, how deep, and guardrails to protect perceived value
6. **Price Testing Plan** — A/B test approach for validating price points
7. **Revenue Projection** — simple model showing revenue at different price points and conversion rates

## Output Format

Strategy document with a pricing tier table, positioning map description, and 90-day implementation checklist.

📝 Fill in the blanks

Replace these placeholders with your own content:

[PRODUCT_OR_SERVICE_NAME]
[SAAS / PHYSICAL_PRODUCT / SERVICE / MARKETPLACE / SUBSCRIPTION]
[TARGET_CUSTOMER_DESCRIPTION]
[COMPETITOR_PRICING]
[COST_PER_UNIT_OR_DELIVERY]
[MONTHLY_REVENUE_GOAL]

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