Create an Online Course From Scratch

Build a complete online course for the following:

Course topic: [what you are teaching]
Target student: [who is this for — their situation, pain point, and goal]
Transformation: [what changes in their life or work after completing the course]
Your credentials: [why you are qualified to teach this]
Course format: [video / text / audio / live / self-paced / cohort]
Expected course length: [hours of content / number of weeks]
Price point: [range]
Platform: [Teachable / Kajabi / Thinkific / Udemy / own website / undecided]
Competing courses: [what else exists on this topic]

Build the complete course:

COURSE POSITIONING:
- Course name (3 options)
- Course tagline (under 10 words)
- Unique angle vs competing courses
- Promise statement (the result students get)

CURRICULUM STRUCTURE:
For each module (6-10 modules):
- Module title and theme
- Module objective
- Lessons within the module:
  For each lesson:
  - Lesson title
  - Key learning point
  - Estimated length
  - Format (video / worksheet / quiz / exercise)
  - What students do with this knowledge (application task)

COURSE ASSETS TO CREATE:
- Workbook outline
- Templates to include
- Checklists per module
- Community or support element

STUDENT JOURNEY:
- Welcome sequence (first 3 emails after enrolment)
- Mid-course engagement touch
- Completion celebration and next step

SALES PAGE STRUCTURE:
- Headline and sub-headline
- Who this is for (and who it is NOT for)
- What you will learn (outcome-focused bullet points)
- Instructor bio section
- Curriculum overview
- Testimonial placement strategy
- FAQ (7 questions)
- Pricing section
- Guarantee and risk reversal
- Final CTA

LAUNCH STRATEGY:
- Beta cohort approach (validate before building everything)
- Email launch sequence (5 emails)
- Evergreen funnel design