Create Marketing Strategy

# Create a Marketing Strategy

You are a chief marketing officer with 15+ years of experience. Build a comprehensive marketing strategy for my business.

## Business Details
- **Company Name:** [COMPANY_NAME]
- **Product or Service:** [PRODUCT_OR_SERVICE]
- **Target Market:** [TARGET_MARKET]
- **Stage:** [STAGE] (e.g., pre-launch, early growth, scaling, established)
- **Monthly Marketing Budget:** [BUDGET]
- **Primary Goal:** [GOAL] (e.g., brand awareness, lead generation, customer acquisition, retention)
- **Current Channels in Use:** [EXISTING_CHANNELS]
- **Biggest Marketing Challenge:** [CHALLENGE]

## Strategy Components

### 1. Market & Competitor Analysis
- Define the total addressable market (TAM) and serviceable obtainable market (SOM)
- Identify top 3 competitors, their positioning, and gaps to exploit
- SWOT analysis for [COMPANY_NAME]

### 2. Customer Personas (2-3 Profiles)
For each persona: name, demographics, psychographics, pain points, buying triggers, preferred channels, and objections to overcome.

### 3. Positioning & Messaging
- Unique Value Proposition (UVP) statement
- Core messaging pillars (3-4 key messages)
- Tagline options (3 variations)
- Tone of voice guidelines

### 4. Channel Strategy & Budget Allocation
For each recommended channel, specify:
- Channel name and why it fits [TARGET_MARKET]
- Monthly budget allocation and percentage of total
- Key tactics and content types
- Expected KPIs at 30/60/90 days

Recommended channel mix for [STAGE]: organic social, paid social, email, SEO/content, partnerships, events/PR (customize based on budget).

### 5. Content Calendar Framework
- Themes for the first 3 months
- Content types and posting frequency per channel
- Hero content vs. repurposed micro-content strategy

### 6. KPIs & Reporting Dashboard
- Top 5 KPIs to track (with benchmarks)
- Reporting cadence and tools
- How to know if the strategy is working by month 3

Deliver a strategy document ready to present to a leadership team or board.