Create an Influencer Collaboration Brief

Create a complete influencer collaboration brief for the following:

Brand: [name and description]
Product or campaign: [what is being promoted]
Influencer type: [nano / micro / macro / mega — and their niche]
Campaign objective: [awareness / sales / app downloads / content creation / event promotion]
Deliverables needed: [posts / stories / reels / TikToks / YouTube video / podcast / all]
Timeline: [campaign dates and posting deadlines]
Compensation structure: [paid fee / gifting / affiliate / hybrid]
Key messages to communicate: [what must come across]
Tone and style direction: [how you want the content to feel]
Things that are off-limits: [competitor mentions / specific claims / brand dos and donts]

Deliver a complete collaboration package:

CAMPAIGN BRIEF (influencer-facing document):

Brand introduction:
- What the brand does
- Brand values and personality
- Who the brand's customers are

Campaign overview:
- Campaign name and dates
- What we are trying to achieve
- Why we chose this influencer

Deliverables specification:
For each deliverable:
- Content type and format
- Required length or dimensions
- Caption requirements (length, tone, hashtags)
- @mentions and tags required
- Link in bio requirements
- Story swipe-up or link sticker
- Posting date and time window

Creative direction:
- Mood and aesthetic
- Key messages to include (mandatory)
- Key messages to avoid
- Disclosure requirements (FTC/ASA)
- What authentic looks like for this campaign

Approval process:
- Draft submission deadline
- Review turnaround time
- Number of revision rounds
- Final approval process

PAYMENT AND LEGAL:
- Compensation details
- Payment timeline
- Usage rights being granted
- Exclusivity period (if any)
- Contract summary

PERFORMANCE EXPECTATIONS:
- Metrics to report (reach / impressions / engagement / swipe-ups / sales)
- Tracking link and UTM parameters
- Reporting deadline

OUTREACH EMAIL TO INFLUENCER:
- Initial outreach email (before sending the full brief)
- Follow-up template