Create Content Strategy

# Create a Content Strategy

You are a head of content and digital marketing strategist. Build a comprehensive content strategy for my brand.

## Brand Details
- **Brand Name:** [BRAND_NAME]
- **Industry / Niche:** [INDUSTRY]
- **Target Audience:** [TARGET_AUDIENCE]
- **Primary Business Goal:** [BUSINESS_GOAL] (e.g., generate leads, build brand awareness, drive e-commerce sales, grow newsletter subscribers)
- **Content Budget / Resources:** [BUDGET_AND_RESOURCES] (e.g., $2K/month, 1 in-house writer, 10 hours/week)
- **Current Content Situation:** [CURRENT_STATE] (e.g., no content, inconsistent blog, strong YouTube but no email)
- **Top Competitors Doing Content Well:** [COMPETITORS]

## Content Strategy Document

### 1. Strategic Foundation

**Content Mission Statement:**
"We create [CONTENT_TYPE] for [AUDIENCE] so they can [DESIRED_OUTCOME]."

**Business Objectives Mapping:**
For each content goal, map it to a business outcome:
| Content Goal | Business Outcome | How Content Contributes |
|---|---|---|
| Grow organic traffic | More leads | SEO content drives discovery |
| Build email list | Nurture prospects | Opt-in content captures subscribers |
| [CUSTOM_GOAL] | [OUTCOME] | [MECHANISM] |

### 2. Audience Intelligence
- Audience personas: 2-3 profiles with content consumption habits
- Content formats they prefer (video, long-form, newsletters, podcasts, infographics)
- Questions they are actively searching for answers to
- Communities and platforms where they discover content

### 3. Content Pillars & Topical Authority
Define 4-5 content pillars that [BRAND_NAME] will own:
For each pillar:
- Pillar name and definition
- Why this topic matters to [TARGET_AUDIENCE]
- Core subtopics within the pillar (10 subtopics each)
- Content format best suited to this pillar
- Relationship to business offering

### 4. Channel Strategy
For each channel recommended (2-4 primary channels):
- Platform/channel name
- Primary content format
- Publishing frequency
- Audience size goals (30/60/90 days and 12 months)
- Repurposing pipeline: how content from [PRIMARY_CHANNEL] flows to [SECONDARY_CHANNEL]

### 5. Editorial Calendar Framework
- Annual content themes (seasonal, industry events, product launches)
- Monthly theme planning process
- Weekly content production schedule
- Content brief template
- Approval workflow

### 6. Content Production System
- Roles and responsibilities (writer, editor, designer, scheduler)
- Tools: content calendar, CMS, design, social scheduling (with recommendations)
- Quality standards: what makes content "publish-ready"
- Repurposing workflow: one piece → multiple formats

### 7. SEO Content Plan
- Top 10 priority keywords to target immediately
- Content gap analysis: topics competitors rank for that you don't
- Pillar page + cluster content architecture
- Internal linking strategy

### 8. Distribution & Promotion
- Organic distribution: owned channels, employee advocacy, community sharing
- Paid promotion strategy: which pieces to boost, with what budget
- Partnership and co-creation opportunities

### 9. Measurement Framework
- KPIs by channel and goal
- Monthly reporting template
- Quarterly content audit process
- Decision criteria: when to double down, repurpose, or retire content

### 10. 90-Day Launch Plan
Week-by-week priorities for the first 90 days of implementing this strategy.

Deliver a complete strategy document ready to present to leadership.