Prompt Library 🚀 SEO & Growth Create a Content Cluster and Pillar Page Strategy
Any 🚀 SEO & Growth Advanced

Create a Content Cluster and Pillar Page Strategy

Build a topic cluster content strategy to dominate any subject in search.
👁 3 views ⎘ 0 copies ♥ 0 likes

The Prompt

Build a complete content cluster and pillar page strategy for the following:

Website: [URL and description]
Industry: [sector]
Core topic to dominate: [the main subject area]
Target audience: [who you want reading this content]
Competitor sites to outrank: [2-3 competitors strong in this topic]
Current content on this topic: [describe existing articles or none]
Domain strength: [new / low / medium / strong]
Content team output: [articles per month]

Deliver a complete cluster strategy:

TOPIC CLUSTER ARCHITECTURE:
- Pillar page topic (the broad cornerstone page)
- Why this pillar topic was chosen
- Supporting cluster topics (15-20 subtopics)
- How clusters link to the pillar
- Internal linking map (described)

PILLAR PAGE BLUEPRINT:
- Target keyword and search intent
- Recommended URL slug
- Content outline:
  - H1 and page title
  - Introduction approach
  - Main sections (H2s) with what each covers
  - Expected word count
  - Internal links to cluster content
  - External authoritative links
  - CTAs and conversion elements
- Schema markup recommendations
- Featured snippet opportunities within the page

CLUSTER CONTENT PLAN:
For each cluster article (15-20 articles):
- Article title
- Target keyword
- Monthly search volume estimate
- Search intent
- Content type (how-to / listicle / comparison / definition / other)
- Recommended word count
- Key questions to answer
- Link to pillar page (anchor text)
- Link from pillar page (anchor text)
- Production priority (1-3)

CONTENT PRODUCTION SCHEDULE:
- Phase 1: Pillar page first
- Phase 2: Highest priority clusters
- Phase 3: Fill remaining clusters
- Phase 4: Supporting content and interlinking pass
- Timeline for each phase

INTERNAL LINKING STRATEGY:
- How to build the internal link architecture
- Anchor text guidelines
- How to add links to existing content
- Crawl path optimisation

COMPETITOR GAP:
- What cluster content competitors have that you lack
- Their weakest content that you can beat
- Topics they ignore that you can own

MEASURING CLUSTER PERFORMANCE:
- How to track the whole cluster (not just individual posts)
- Cluster revenue attribution
- When to update vs create new

📝 Fill in the blanks

Replace these placeholders with your own content:

[URL and description]
[sector]
[the main subject area]
[who you want reading this content]
[2-3 competitors strong in this topic]
[describe existing articles or none]
[new / low / medium / strong]
[articles per month]

How to use this prompt

1
Copy the prompt

Click "Copy Prompt" above to copy the full prompt text to your clipboard.

2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
Paste into Any

Open your preferred AI assistant and paste the prompt to get started.