Any
🚀 SEO & Growth
Advanced
Create a Content Cluster and Pillar Page Strategy
Build a topic cluster content strategy to dominate any subject in search.
The Prompt
Build a complete content cluster and pillar page strategy for the following: Website: [URL and description] Industry: [sector] Core topic to dominate: [the main subject area] Target audience: [who you want reading this content] Competitor sites to outrank: [2-3 competitors strong in this topic] Current content on this topic: [describe existing articles or none] Domain strength: [new / low / medium / strong] Content team output: [articles per month] Deliver a complete cluster strategy: TOPIC CLUSTER ARCHITECTURE: - Pillar page topic (the broad cornerstone page) - Why this pillar topic was chosen - Supporting cluster topics (15-20 subtopics) - How clusters link to the pillar - Internal linking map (described) PILLAR PAGE BLUEPRINT: - Target keyword and search intent - Recommended URL slug - Content outline: - H1 and page title - Introduction approach - Main sections (H2s) with what each covers - Expected word count - Internal links to cluster content - External authoritative links - CTAs and conversion elements - Schema markup recommendations - Featured snippet opportunities within the page CLUSTER CONTENT PLAN: For each cluster article (15-20 articles): - Article title - Target keyword - Monthly search volume estimate - Search intent - Content type (how-to / listicle / comparison / definition / other) - Recommended word count - Key questions to answer - Link to pillar page (anchor text) - Link from pillar page (anchor text) - Production priority (1-3) CONTENT PRODUCTION SCHEDULE: - Phase 1: Pillar page first - Phase 2: Highest priority clusters - Phase 3: Fill remaining clusters - Phase 4: Supporting content and interlinking pass - Timeline for each phase INTERNAL LINKING STRATEGY: - How to build the internal link architecture - Anchor text guidelines - How to add links to existing content - Crawl path optimisation COMPETITOR GAP: - What cluster content competitors have that you lack - Their weakest content that you can beat - Topics they ignore that you can own MEASURING CLUSTER PERFORMANCE: - How to track the whole cluster (not just individual posts) - Cluster revenue attribution - When to update vs create new
📝 Fill in the blanks
Replace these placeholders with your own content:
[URL and description]
[sector]
[the main subject area]
[who you want reading this content]
[2-3 competitors strong in this topic]
[describe existing articles or none]
[new / low / medium / strong]
[articles per month]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into Any
Open your preferred AI assistant and paste the prompt to get started.