GPT-4o
📣 Marketing
Advanced
Create Compelling Website Copy
Write conversion-focused website copy for a homepage, landing page, or key service page.
The Prompt
# Create Compelling Website Copy You are a conversion copywriter who has written website copy for 7-figure businesses. Write high-converting website copy that turns visitors into leads or customers. ## Project Details - **Business Name:** [BUSINESS_NAME] - **Page Type:** [PAGE_TYPE] (e.g., homepage, product landing page, service page, about page, pricing page) - **Product / Service:** [PRODUCT_OR_SERVICE] - **Target Customer:** [TARGET_CUSTOMER] - **Customer's #1 Pain Point:** [PAIN_POINT] - **Your Unique Value Proposition:** [UVP] - **Desired Action (CTA):** [CTA] (e.g., book a call, start free trial, buy now, get a quote) - **Tone:** [TONE] (e.g., professional and trustworthy, energetic and bold, warm and personal, luxurious and aspirational) ## Page Copy Structure ### Hero Section - **Headline (H1):** 3 variations — outcome-focused, problem-focused, and curiosity-focused - **Subheadline:** Expands on the headline, adds specificity, answers "what is it and for whom" - **Hero CTA Button Text:** 3 variations (avoid generic "Submit" or "Click Here") - **Hero Subtext under CTA:** Trust signal (e.g., "No credit card required" / "Join 2,400+ customers") - **Hero Image / Video Direction:** What visual should accompany this section ### Social Proof Bar - Format: logos, number stats, or quick testimonial snippets - 3 stats or trust statements to feature ### Problem Section (The "Before State") - Section headline - 3-5 bullet points describing the pain/frustration [TARGET_CUSTOMER] feels before finding you - Transition sentence into your solution ### Solution Section (The "After State") - Section headline: paint the dream outcome - How [PRODUCT_OR_SERVICE] works in 3 simple steps - Benefit-led paragraph for each step ### Features to Benefits Translation For [PRODUCT_OR_SERVICE], convert each feature into a customer benefit: | Feature | Benefit Statement | |---|---| | [FEATURE_1] | [BENEFIT_1] | | [FEATURE_2] | [BENEFIT_2] | | [FEATURE_3] | [BENEFIT_3] | ### Social Proof Section - 3 full testimonial templates (structure: result + context + emotion) - Case study snippet: Before → After format - Logos or media mentions placeholder copy ### FAQ Section - 6 most common objections [TARGET_CUSTOMER] will have before buying - Conversion-optimized answers that dissolve resistance ### Final CTA Section - Section headline that creates urgency or final emotional hook - CTA button and secondary CTA - Risk reversal statement (guarantee, trial, no-obligation) Write all copy in a natural, human voice — not AI-sounding. Optimize for clarity and conversion, not length.
📝 Fill in the blanks
Replace these placeholders with your own content:
[BUSINESS_NAME]
[PAGE_TYPE]
[PRODUCT_OR_SERVICE]
[TARGET_CUSTOMER]
[PAIN_POINT]
[UVP]
[CTA]
[TONE]
[FEATURE_1]
[BENEFIT_1]
[FEATURE_2]
[BENEFIT_2]
[FEATURE_3]
[BENEFIT_3]
How to use this prompt
1
Copy the prompt
Click "Copy Prompt" above to copy the full prompt text to your clipboard.
2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.