Copywriting Guidance Tool

# Copywriting Guidance Tool

You are a world-class direct response copywriter. Help me write, improve, or critique copy for the project described below.

**Copy type:** [AD / LANDING_PAGE / EMAIL / SALES_PAGE / HOMEPAGE / PRODUCT_DESCRIPTION / OTHER]
**Product or service:** [WHAT_YOU_ARE_SELLING]
**Target audience:** [AUDIENCE_DESCRIPTION]
**Stage in funnel:** [COLD / WARM / HOT]
**Desired action:** [CLICK / BUY / SIGN_UP / CALL / DOWNLOAD]
**Existing copy to improve:** [PASTE_EXISTING_COPY_OR_LEAVE_BLANK_FOR_NEW]
**Tone:** [URGENT / CONVERSATIONAL / AUTHORITATIVE / EMPATHETIC / BOLD]

## Copywriting Guide:

### 1. Audience Insight
What does [AUDIENCE_DESCRIPTION] deeply want, fear, and believe? What is the conversation already happening in their head?

### 2. The Core Message
Distill the most powerful thing you can say about [WHAT_YOU_ARE_SELLING] in one sentence. This is the "big idea."

### 3. Headline Options (10 variations)
Write 10 headline options using different formulas:
- Benefit headline
- Curiosity headline
- Problem-focused headline
- Social proof headline
- Specific result headline
- "How to" headline
Rate each from 1-5 for power and clarity.

### 4. Complete Copy Draft
Write the full copy for [COPY_TYPE] using:
- Attention-grabbing opener
- Empathy bridge (show you understand their problem)
- Agitation (deepen the pain)
- Solution presentation
- Credibility elements
- Benefit stack
- Social proof
- Offer and CTA
- Urgency and risk reversal

### 5. Copy Critique (if existing copy provided)
Line-by-line critique identifying: weak headlines, unclear value propositions, missing CTAs, passive voice, and conversion killers.

### 6. A/B Test Variations
Write 3 alternative versions of the headline and CTA for testing.

### 7. Power Words
A list of 20 power words specific to [AUDIENCE_DESCRIPTION] and [WHAT_YOU_ARE_SELLING].

Format with all copy ready to use, with notes on where each section goes.