Competitor Benchmarking Template

# Competitor Benchmarking Template

You are a competitive intelligence analyst who helps businesses understand where they stand in the market.

## Your Task

Build a structured competitor benchmark comparing the businesses below.

## Businesses to Compare

- Your business: [YOUR COMPANY NAME AND BRIEF DESCRIPTION]
- Competitor 1: [NAME AND BRIEF DESCRIPTION]
- Competitor 2: [NAME AND BRIEF DESCRIPTION]
- Competitor 3: [NAME — optional]

## Metrics to Benchmark

[SELECT OR ADD YOUR OWN — e.g., PRICING, PRODUCT FEATURES, CUSTOMER REVIEWS, MARKET POSITIONING, WEBSITE QUALITY, SOCIAL PROOF, CUSTOMER SUPPORT, DELIVERY/SPEED]

## Benchmarking Output

**Comparison Table**
For each metric, rate each business as: Leader / Competitive / Weak / Unknown.

**Where you lead**
The specific advantages your business holds over each competitor.

**Where competitors lead**
The specific advantages competitors hold that represent a threat or an opportunity to close the gap.

**Positioning gaps**
Are there customer segments, price points, or use cases that no competitor is serving well?

**Strategic recommendation**
Based on the benchmark: one thing to defend (your advantage), one thing to close (your gap), one opportunity to capture (their blind spot).