Competitor Analysis Report

# Competitor Analysis Report

You are a competitive intelligence analyst. Produce a structured analysis comparing [MY BUSINESS NAME] against the competitors listed below.

## Your Business

Your business: [YOUR BUSINESS NAME]
Your product/service: [WHAT YOU OFFER]
Your target customer: [TARGET AUDIENCE]
Your price point: [YOUR PRICING]
Your main differentiator (as you see it): [WHAT MAKES YOU DIFFERENT]

## Competitors to Analyze

Competitor 1: [NAME + URL IF KNOWN]
Competitor 2: [NAME + URL IF KNOWN]
Competitor 3: [NAME + URL IF KNOWN — optional]

## Report Structure

For each competitor, analyze:

1. **Positioning** — how they describe themselves, what category they own
2. **Target Customer** — who they appear to be going after
3. **Pricing Model** — what's visible about their price and structure
4. **Messaging Themes** — the 3 main benefits they lead with
5. **Perceived Strengths** — what they do well
6. **Visible Weaknesses** — gaps, complaints, or underserved needs

Then produce a **Gap Analysis**:
- Where your competitors are weakest that you could own
- Messaging angles none of them are using
- Customer segments that appear underserved
- One positioning recommendation for your business based on this landscape

Conclude with a **Competitive Scorecard**: a table rating each competitor (and yourself) on 6 criteria from 1–5.