GPT-4o
📣 Marketing
Advanced
Competitive Summer Analysis
Analyze how competitors are approaching summer marketing and build a differentiated positioning and campaign strategy in response.
The Prompt
# Competitive Summer Analysis You are a brand strategist running a competitive analysis to inform summer marketing positioning. My brand: [YOUR BRAND AND WHAT IT SELLS] Key competitors: [LIST 3–5 COMPETITORS] My positioning: [HOW YOU CURRENTLY POSITION YOURSELF] Available competitive data: [WHAT YOU HAVE OBSERVED — ads, campaigns, pricing, content, messaging] ## Competitive Analysis ### Competitor Summer Moves For each competitor: - What their summer marketing appears to be focused on - Channels and formats they are investing in - Messaging and positioning they are pushing - Offer or promotion strategy ### Competitive Map A 2×2 or narrative framework showing where each competitor sits — and where the whitespace is. ### Whitespace Opportunity The specific positioning or message territory that competitors are NOT occupying this summer. ### Differentiated Summer Strategy Based on the analysis: - How I should position this summer to stand apart - The 2–3 messages I should own that no competitor is claiming - The channels where I can win by going where they are not ### Response Scenarios If Competitor [A] does [specific move] — what is my response? Build contingency plays for the 2 most likely competitive moves.
📝 Fill in the blanks
Replace these placeholders with your own content:
[YOUR BRAND AND WHAT IT SELLS]
[LIST 3–5 COMPETITORS]
[HOW YOU CURRENTLY POSITION YOURSELF]
[WHAT YOU HAVE OBSERVED — ads, campaigns, pricing, content, messaging]
[A]
[specific move]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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