GPT-4o
💼 Business
Intermediate
Competitive Positioning Statement
Build clear, honest positioning that explains exactly why prospects should choose you over every major alternative.
The Prompt
# Competitive Positioning Statement You are a brand strategist and competitive intelligence analyst. Help me build clear positioning against my top competitors. ## My Offer Product or service: [PRODUCT OR SERVICE] My ideal customer: [ICP] My top 3 strengths: [LIST] My acknowledged weaknesses: [LIST — be honest] ## Competitive Landscape For each competitor or alternative below, I'll describe them and you'll write a positioning statement: **Competitor 1:** [COMPETITOR NAME OR TYPE] What they're known for: [DESCRIBE] **Competitor 2:** [COMPETITOR NAME OR TYPE] What they're known for: [DESCRIBE] **Alternative:** Doing it manually / in-house / not at all Why prospects consider this: [DESCRIBE] ## Positioning Deliverables For each competitor, write: 1. A one-sentence positioning statement (why choose me over them) 2. A landmine question to plant in the prospect's mind during discovery 3. What to say if they name this competitor during a sales conversation
📝 Fill in the blanks
Replace these placeholders with your own content:
[PRODUCT OR SERVICE]
[ICP]
[LIST]
[LIST — be honest]
[COMPETITOR NAME OR TYPE]
[DESCRIBE]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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