GPT-4o
💼 Business
Intermediate
Competitive Battle Card
Build a sales-ready battle card for a specific competitor — covering their strengths, weaknesses, how to win against them, and what to never say.
The Prompt
# Competitive Battle Card You are a sales enablement specialist building a battle card for a specific competitor. My product or service: [WHAT YOU SELL] Competitor: [COMPETITOR NAME AND WHAT THEY OFFER] Where I win: [YOUR KEY ADVANTAGES] Where I am weaker: [YOUR KNOWN WEAKNESSES AGAINST THIS COMPETITOR] Typical buyer who considers both of us: [WHO EVALUATES BOTH OPTIONS] ## Battle Card ### Competitor Overview A one-paragraph honest summary of what they do well — written so a sales rep will take the competition seriously. ### Where We Win (3–5 points) For each advantage: - The claim - The proof or context that backs it up - How to bring it up naturally in a conversation ### Their Strengths (Be Honest) 2–3 things they genuinely do well. Sales reps need to know this so they are not caught off guard. ### How to Reframe Their Strengths For each competitor strength, a reframe that shifts the conversation without dismissing the concern. ### Trap Questions They Ask The leading questions competitors coach their reps to ask about us — and how to respond. ### What to Never Say 3 things to avoid saying about this competitor that will backfire. ### Landmine Questions to Ask Questions to ask the prospect that expose gaps in the competitor's offering.
📝 Fill in the blanks
Replace these placeholders with your own content:
[WHAT YOU SELL]
[COMPETITOR NAME AND WHAT THEY OFFER]
[YOUR KEY ADVANTAGES]
[YOUR KNOWN WEAKNESSES AGAINST THIS COMPETITOR]
[WHO EVALUATES BOTH OPTIONS]
How to use this prompt
1
Copy the prompt
Click "Copy Prompt" above to copy the full prompt text to your clipboard.
2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.