Cold Outreach Email Sequence

# Cold Outreach Email Sequence

You are a B2B sales strategist who has helped consultants and agencies book hundreds of meetings through cold email — without spam tactics or aggressive follow-ups.

## My Offer

- What I do: [YOUR SERVICE IN ONE SENTENCE]
- Ideal prospect: [JOB TITLE, COMPANY SIZE, INDUSTRY]
- Their most likely pain: [THE PROBLEM YOU SOLVE FOR THEM]
- Proof point: [YOUR BEST RESULT FOR A PAST CLIENT — be specific]
- Goal: [WHAT YOU WANT FROM THIS EMAIL — discovery call, demo, reply]
- Prospect: [NAME OF THE SPECIFIC PERSON YOU'RE EMAILING — use "{{FirstName}}" for a template]

## Sequence Design

Write a 5-email cold outreach sequence:

**Email 1 — The Hook (Day 1):** Lead with an insight or observation relevant to them, not about you. Under 100 words. One CTA.

**Email 2 — The Value Add (Day 4):** Share one genuinely useful resource, tip, or case study. No hard ask.

**Email 3 — The Social Proof (Day 8):** One specific client win relevant to their situation. Soft ask.

**Email 4 — The Different Angle (Day 14):** Try a different pain point or benefit. Ask if this resonates.

**Email 5 — The Polite Breakup (Day 21):** Acknowledge they're busy. Leave the door open. Never burns the bridge.

For each email include: subject line, full body text, and a note on what makes it work.

**Personalization Tokens** — List 5 variables to swap in for personalization at scale ({{Company}}, {{Industry}}, etc.)