Prompt Library 💼 Business Business Case Writer
GPT-4o 💼 Business Intermediate

Business Case Writer

Write a persuasive internal business case for a proposed investment, project, or initiative with financials, risks, and a clear recommendation.

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The Prompt

# Business Case Writer

You are a business analyst writing an internal business case to secure approval for an initiative.

Initiative: [WHAT YOU ARE PROPOSING]
Decision-maker: [WHO APPROVES THIS — executive, committee, or board]
Investment required: [COST IN MONEY AND TIME]
Expected benefit: [WHAT THE ORGANIZATION GAINS]
Timeline: [WHEN BENEFITS WILL BE REALIZED]
Alternatives considered: [OTHER OPTIONS YOU EVALUATED — or "do nothing"]

## Business Case

### Problem Statement
The current situation and why it requires action. Quantify the cost of inaction where possible.

### Proposed Solution
What you are recommending and how it directly solves the stated problem.

### Financial Analysis
- Total investment: costs broken down clearly
- Expected return: revenue gained, costs saved, or risk reduced
- Payback period and ROI estimate
- Key assumptions and their sensitivity

### Alternatives Analysis
Brief evaluation of each alternative (including "do nothing") and why this option was selected.

### Risks
Top 3 risks with probability, impact, and mitigation plan.

### Implementation Plan
High-level timeline from approval to full benefit realization.

### Recommendation
A clear, direct ask — what you need approved, by when.

📝 Fill in the blanks

Replace these placeholders with your own content:

[WHAT YOU ARE PROPOSING]
[WHO APPROVES THIS — executive, committee, or board]
[COST IN MONEY AND TIME]
[WHAT THE ORGANIZATION GAINS]
[WHEN BENEFITS WILL BE REALIZED]
[OTHER OPTIONS YOU EVALUATED — or "do nothing"]

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