Build a Social Proof and UGC Strategy

Build a complete social proof and UGC strategy for the following:

Business: [name and what it does]
Product or service: [describe]
Current social proof assets: [reviews / testimonials / case studies / UGC photos / none]
Platforms to collect UGC for: [Instagram / TikTok / Google / other]
Current customer base: [size — how many customers]
Incentive budget: [nothing / small incentive / meaningful budget]
UGC goals: [reduce ad spend / build trust / fill content calendar / all]
Brand style: [polished and curated / authentic and raw / mix]

Deliver a complete UGC and social proof system:

SOCIAL PROOF AUDIT:
- Current assets inventory
- Gaps in social proof for different buyer stages
- What proof is most persuasive for this product
- Where social proof should appear (website / ads / social / email)

UGC GENERATION SYSTEM:

Organic UGC triggers:
- Packaging and unboxing design that prompts sharing
- Post-purchase email asking for a photo or review
- The right moment to ask (when is the customer most delighted)
- Hashtag creation and promotion

Activation campaigns:
- Contest or challenge design
- How to launch a UGC campaign
- Incentive structure (what to offer for participation)
- Campaign hashtag strategy

CREATOR AND AMBASSADOR PROGRAMME:
- Criteria for brand ambassadors
- What they get
- What you get
- Application and onboarding process
- Brief template for ambassadors

COLLECTION AND RIGHTS:
- How to collect UGC across platforms
- Rights management (how to get permission to reuse content)
- Repost caption formula
- DM template requesting permission

DEPLOYMENT STRATEGY:
- Social media: which UGC to post and how often
- Website: where to feature UGC (homepage / product pages / checkout)
- Ads: how to turn UGC into paid creative
- Email: UGC in email campaigns

TESTIMONIAL AND REVIEW SYSTEM:
- Review request email sequence
- How to get specific, useful testimonials (not just "great product!")
- Video testimonial request process
- Case study interview template

MEASURING IMPACT:
- Metrics for UGC programme
- How to measure social proof's impact on conversion rate
- Monthly UGC programme review