Build a Growth Marketing Funnel

Build a complete growth marketing funnel for the following business:

Business: [name and what it does]
Product/service: [describe]
Target customer: [detailed description]
Average customer lifetime value: [amount]
Current monthly new customers: [number]
Growth target: [X new customers per month or X% growth]
Current CAC: [customer acquisition cost or unknown]
Target CAC: [what you need to hit to be profitable]
Channels currently used: [list]
Budget: [monthly marketing budget]
Sales cycle: [impulse / days / weeks / months]

Deliver a complete growth funnel:

FUNNEL ARCHITECTURE:
- Top of funnel (awareness): channels and tactics
- Middle of funnel (consideration): nurture approach
- Bottom of funnel (conversion): closing tactics
- Post-purchase (retention and expansion): loyalty system
- Referral loop: how happy customers feed top of funnel

TOP OF FUNNEL STRATEGY:
- Primary awareness channel (best fit for this business)
- Secondary awareness channels
- Content strategy for each channel
- Paid vs organic mix
- Audience targeting approach
- Awareness KPIs

LEAD CAPTURE AND NURTURE:
- Lead magnet design (what to offer for an email)
- Landing page strategy
- Email capture optimisation
- Lead scoring model
- Nurture email sequence (full 7-email sequence):
  For each email: subject line, purpose, content direction, CTA
- SMS or retargeting nurture (if applicable)

CONVERSION STRATEGY:
- Conversion triggers (what moves people from considering to buying)
- Offer structure and framing
- Urgency and scarcity mechanisms (genuine ones)
- Objection handling in the funnel
- Sales conversation or demo strategy
- Abandoned cart / checkout recovery

POST-PURCHASE STRATEGY:
- Onboarding sequence to ensure product success
- Upsell and cross-sell timing
- Loyalty programme design
- NPS and feedback collection
- Renewal or repeat purchase triggers

REFERRAL ENGINE:
- Referral programme structure
- When to ask for referral in customer journey
- Referral incentive design
- How to make referring feel natural

FUNNEL METRICS AND OPTIMISATION:
- Conversion rate benchmarks at each stage
- Leakage points to monitor
- A/B test priority by funnel stage
- Monthly funnel review template
- Revenue model: units × conversion rates × LTV