Build a Full LinkedIn Content Strategy

Build a complete LinkedIn content strategy for the following:

Name and role: [name and job title]
Industry: [sector]
Goal: [job opportunities / attract clients / build thought leadership / grow network / speaking opportunities]
Target audience: [who you want to reach on LinkedIn]
Content topics: [3-5 areas of expertise to post about]
Current LinkedIn status: [no presence / inactive / some activity / active but not growing]
Personality and tone: [professional and polished / conversational / provocative / educational / personal]
Time available: [30 mins/week / 1 hour/week / 2+ hours/week]
Competitors or inspirations: [LinkedIn creators you admire in your space]

Deliver a complete strategy:

PROFILE OPTIMISATION:
- Headline formula (not just job title — value proposition)
- About section structure (hook / story / proof / CTA)
- Featured section strategy (what to put and why)
- Experience descriptions (achievement-led, not duty-led)
- Skills and endorsements approach
- Banner image concept
- Profile photo guidelines
- Custom URL recommendation

CONTENT PILLARS:
- 4 content types to rotate:
  - Pillar 1: [expertise/educational content]
  - Pillar 2: [personal story/behind-the-scenes]
  - Pillar 3: [industry commentary/opinion]
  - Pillar 4: [social proof/results/case studies]

POST FORMATS GUIDE:
- Text-only post (best practices for this person)
- Document/carousel post
- Poll post
- Video post
- Article (long-form) — when to use
- For each: hook formula, structure, ideal length, CTA

CONTENT CALENDAR (first 30 posts):
- Post by post: topic, format, hook line, key message
- Mix of pillar types
- Progression from low-risk to more opinionated content

ENGAGEMENT STRATEGY:
- Commenting strategy (how to grow by commenting on others)
- Connection request personalisation template
- How to respond to comments on your posts
- DM strategy (when and how to follow up)

GROWTH MILESTONES:
- What to focus on at 0-500 / 500-2000 / 2000-5000 / 5000+ followers
- When to change your strategy

METRICS TO TRACK:
- Weekly metrics review (what numbers matter)
- How to identify your best-performing content
- When to double down vs pivot topic