Build a Full Customer Journey Map

Build a detailed customer journey map for the following business:

Business name: [name]
Product or service: [describe]
Target customer: [describe your ideal customer]
Main acquisition channels: [how customers currently find you]
Sales cycle length: [impulse buy / days / weeks / months]
Current biggest drop-off point: [where do you lose the most people]

Map the full journey across 6 stages. For each stage provide:

STAGE 1 — AWARENESS (they discover you exist)
- How they find out about you (channels and triggers)
- What they are thinking at this moment
- What they are feeling
- Their goal at this stage
- Your touchpoints here
- What could go wrong (pain points)
- Opportunities to improve this stage

STAGE 2 — CONSIDERATION (they are evaluating you)
- Where they go to research
- Questions they are asking
- Who else they are comparing you to
- What would win them over at this stage
- What would lose them

STAGE 3 — DECISION (they choose to buy)
- What triggers the final decision
- Friction points in the purchase process
- Reassurances they need
- How to make this stage frictionless

STAGE 4 — ONBOARDING (first experience as a customer)
- What happens immediately after purchase
- What they expect vs what they get
- The moment they decide it was a good decision
- The moment they regret it
- How to engineer early success

STAGE 5 — RETENTION (keeping them)
- What drives repeat purchase or continued use
- Early warning signs they are about to leave
- Interventions to re-engage at-risk customers

STAGE 6 — ADVOCACY (they recommend you)
- What turns a customer into a promoter
- How to make referral easy and natural
- What stops happy customers from referring

FINAL OUTPUT:
- Top 3 moments of truth (the stages where the journey is won or lost)
- Quick win to improve one stage immediately
- One structural change that would improve the whole journey