Build a Conversion Rate Optimisation Plan

Build a complete CRO plan for the following:

Website: [URL and type — e-commerce / SaaS / lead gen / content]
Primary conversion goal: [purchase / signup / lead form / trial / call booking]
Current conversion rate: [% or unknown]
Monthly visitors: [approximate]
Average order value or lead value: [amount]
Current biggest drop-off point: [where people leave in the funnel]
Analytics available: [Google Analytics / Hotjar / Heap / none]
A/B testing tool: [Optimizely / VWO / Google Optimize / none yet]
Development resource: [easy to make changes / slow to implement / self-managed]

Deliver a complete CRO plan:

CRO RESEARCH PHASE:

Quantitative research:
- Google Analytics funnel analysis setup
- Pages with highest exit rates and what to look for
- Device breakdown and mobile conversion gap
- Traffic source conversion rate comparison
- Form analytics setup

Qualitative research:
- Heatmap and session recording setup (what to look for)
- User survey questions (5 key questions to ask)
- Exit intent survey design
- Customer interview guide for CRO insights

HEURISTIC EVALUATION:
Evaluate each key page against:
- Clarity (does the visitor immediately understand what to do)
- Relevance (does the page match the ad/source promise)
- Value proposition (is the benefit clear and compelling)
- Trust signals (do they trust this site enough to convert)
- Friction (what is making the conversion harder than it needs to be)
- Urgency and motivation (is there a reason to act now)

TEST HYPOTHESIS BACKLOG (15 tests):
For each test:
- Page and element to test
- Current state (control)
- Proposed change (variant)
- Hypothesis with reasoning
- Expected impact (% lift)
- Priority (High / Medium / Low)
- Implementation complexity

HIGH IMPACT QUICK WINS:
- 5 changes with no A/B test needed (just implement)
- Reasoning for each

A/B TEST ROADMAP:
- Tests to run in priority order
- Sample size and duration calculations
- How to read results correctly
- Decision framework (ship / iterate / kill)

PAGE-BY-PAGE RECOMMENDATIONS:
For each key page (homepage / landing page / product page / checkout / signup):
- Specific changes to test
- Wireframe notes
- Copy recommendations
- Trust signal additions

MEASUREMENT:
- CRO reporting template
- Revenue impact calculator (how each % lift translates to revenue)
- Cumulative test learning log