Build a Complete SEO Strategy From Scratch

Build a complete SEO strategy for the following website:

Website: [URL and brief description of the business]
Industry: [sector]
Target audience: [who you want to attract from search]
Primary goal: [leads / e-commerce sales / ad revenue / brand awareness]
Current monthly organic traffic: [sessions or unknown]
Current domain authority/rating: [score or unknown]
Top 3 competitors: [URLs]
Content team: [solo / small team / agency]
Budget for SEO: [monthly range]
Timeline expectation: [3 months / 6 months / 12 months]
Biggest SEO challenge currently: [technical issues / no content / no links / all of the above]

Deliver a complete SEO strategy:

SEO AUDIT FRAMEWORK:
- Technical SEO checklist (crawlability, indexation, speed, mobile, Core Web Vitals)
- On-page audit checklist (titles, meta, headings, content quality, internal links)
- Off-page audit (backlink profile, domain authority, toxic links)
- How to prioritise findings by impact

KEYWORD STRATEGY:
- Keyword research methodology
- Keyword categorisation (informational / commercial / transactional / navigational)
- Keyword clustering approach
- Head terms vs long-tail strategy
- Keyword gap analysis process
- Priority keyword list framework (20 seed keywords to start)
- Search intent mapping

CONTENT STRATEGY:
- Content pillars and topic clusters
- Pillar page and cluster content architecture
- Content gap identification process
- Editorial calendar for first 90 days
- Content quality standards for ranking
- Existing content optimisation priority list

TECHNICAL SEO ROADMAP:
- Priority technical fixes (critical / high / medium / low)
- Site architecture recommendations
- Internal linking strategy
- Schema markup priority types
- Page speed optimisation approach
- Core Web Vitals improvement plan

LINK BUILDING STRATEGY:
- Link acquisition tactics suited to this site
- Digital PR approach
- HARO and expert commentary strategy
- Guest posting guidelines
- Competitor backlink gap analysis method
- Monthly link building targets

LOCAL SEO (if applicable):
- Google Business Profile optimisation
- Local citation building
- Review generation strategy

MEASUREMENT AND REPORTING:
- KPIs to track (rankings / traffic / conversions / revenue)
- Monthly SEO report structure
- Tools stack recommendation
- 30/60/90 day milestones
- What success looks like at 6 and 12 months