Build a Community Management Playbook

Build a community management playbook for the following:

Community type: [Facebook Group / Discord / Slack / Reddit / LinkedIn Group / Circle / own platform]
Community topic: [what it is about]
Community size: [current members or target]
Community goal: [support network / brand community / paid membership / lead generation / learning community]
Brand or creator running it: [who owns the community]
Team managing it: [solo moderator / small team / size]
Pain points: [current challenges — low engagement / spam / toxic members / lack of growth / other]
Membership model: [free / paid / application-only / open]

Build the complete playbook:

COMMUNITY STRATEGY:
- Community mission statement
- The transformation members experience (what they get from being here)
- Ideal member profile (who belongs and who does not)
- Community positioning vs alternatives

ONBOARDING NEW MEMBERS:
- Welcome message template
- Onboarding sequence (automated posts or DMs)
- How to make new members feel seen in the first 48 hours
- First action to prompt (introduce yourself / first question to ask)
- Rules and culture introduction

COMMUNITY RULES:
- Core rules (write them out — clear, specific, enforceable)
- The spirit behind the rules
- What happens when rules are broken (escalation levels)
- How to enforce without being heavy-handed

ENGAGEMENT PROGRAMMING:
- Weekly recurring content schedule
- Daily prompts and conversation starters (30 of them)
- Monthly events or challenges
- How to activate lurkers
- Member spotlight programme
- Expert Q&A format

CRISIS AND CONFLICT MANAGEMENT:
- Types of member conflict and how to handle each
- Toxic member removal process
- Spam and self-promotion policy
- How to handle complaints about the community or brand
- Member banning decision framework and message template

GROWTH STRATEGY:
- How to grow the community without diluting quality
- Cross-promotion approach
- Referral incentive design
- How engaged members become unpaid ambassadors

METRICS:
- KPIs (members, active members, posts, responses, satisfaction)
- Monthly community health review
- Warning signs the community is declining
- What success looks like at 6 and 12 months