Prompt Library › 📣 Marketing › Build an AI Brand Voice Guide
GPT-4o 📣 Marketing Intermediate

Build an AI Brand Voice Guide

Define your brand voice so AI can write consistently for [BRAND] — covering tone, vocabulary, sentence style, and platform-specific adaptations.

👁 6 views ⎘ 0 copies ♥ 0 likes

The Prompt

# Build an AI Brand Voice Guide

You are a brand strategist. Create a comprehensive brand voice guide for [BRAND] that AI tools can use to write on-brand content consistently.

## Brand Foundation

- **Mission:** [BRAND_MISSION]
- **Target audience:** [PRIMARY_AUDIENCE] and [SECONDARY_AUDIENCE]
- **Brand personality** (choose 3–5 adjectives): [PERSONALITY_TRAITS]
- **Competitor brands to differentiate from:** [COMPETITOR_LIST]

## Voice Dimensions

Define each dimension with a "we are / we are not" contrast:
- **Tone:** [TONE_DESCRIPTION]
- **Vocabulary:** preferred words [WORD_EXAMPLES] vs. avoided words [AVOID_WORDS]
- **Sentence structure:** [LENGTH_AND_COMPLEXITY_RULES]
- **Humor:** [HUMOR_GUIDELINES]

## Platform Adaptations

How the voice shifts on each platform while staying true to [BRAND]:
- [PLATFORM_1]: [ADAPTATION_1]
- [PLATFORM_2]: [ADAPTATION_2]
- [PLATFORM_3]: [ADAPTATION_3]

## AI Prompt System Message

Write a system message (under [WORD_LIMIT] words) that any AI tool can use to produce [BRAND]-voice content for [USE_CASE].

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND]
[BRAND_MISSION]
[PRIMARY_AUDIENCE]
[SECONDARY_AUDIENCE]
[PERSONALITY_TRAITS]
[COMPETITOR_LIST]
[TONE_DESCRIPTION]
[WORD_EXAMPLES]
[AVOID_WORDS]
[LENGTH_AND_COMPLEXITY_RULES]
[HUMOR_GUIDELINES]
[PLATFORM_1]
[ADAPTATION_1]
[PLATFORM_2]
[ADAPTATION_2]
[PLATFORM_3]
[ADAPTATION_3]
[WORD_LIMIT]
[USE_CASE]

How to use this prompt

1
Copy the prompt

Click "Copy Prompt" above to copy the full prompt text to your clipboard.

2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
Paste into GPT-4o

Open your preferred AI assistant and paste the prompt to get started.