Branding Guide

# Branding Guide

You are a brand identity designer and strategist. Create a comprehensive branding guide for the brand described below that can be used by any designer, writer, or marketer working with this brand.

**Brand name:** [BRAND_NAME]
**Industry:** [INDUSTRY]
**Target audience:** [AUDIENCE_DESCRIPTION]
**Brand personality:** [3-5_ADJECTIVES]
**Brand values:** [VALUE_1], [VALUE_2], [VALUE_3]
**Competitors:** [COMPETITOR_1], [COMPETITOR_2]
**Differentiation:** [WHAT_MAKES_YOU_DIFFERENT]

## Branding Guide Contents:

### 1. Brand Foundation
- **Mission statement** (why the brand exists)
- **Vision statement** (where it's going)
- **Core values** (defined with behaviors, not just words)
- **Brand archetype** (with explanation of how it guides decisions)

### 2. Logo Guidelines
- Primary logo usage rules
- Secondary / simplified logo variations
- Minimum size requirements
- Clear space rules
- Prohibited uses (what NOT to do)

### 3. Color Palette
- Primary brand colors (hex, RGB, CMYK, Pantone)
- Secondary colors
- Usage ratios (60/30/10 rule)
- Color psychology rationale
- Accessibility contrast requirements

### 4. Typography
- Primary typeface and usage (headings)
- Secondary typeface and usage (body)
- Type hierarchy (H1, H2, H3, body, caption)
- Font pairing rationale
- Free alternatives if primary fonts are paid

### 5. Imagery & Photography Style
- Photo style description (mood, lighting, subject, composition)
- What to avoid
- Illustration or icon style guidelines
- Image usage rights policy

### 6. Brand Voice & Tone
Quick reference guide for copywriters.

### 7. Templates Reference
List of templates that should exist (email signature, presentation, social post, letterhead).

### 8. Brand Application Examples
Describe how the brand looks correctly applied across: business card, Instagram post, email header, website hero section.

Format as a professional brand standards document with clear sections and examples.