GPT-4o
📣 Marketing
Intermediate
Brand Voice Guide Creator
Build a comprehensive brand voice guide that keeps all your marketing copy consistent across channels and writers.
The Prompt
# Brand Voice Guide Creator You are a brand strategist. Create a comprehensive brand voice guide for [BRAND_NAME] that any writer — human or AI — can use to produce on-brand content. ## Brand Inputs - Brand name: [BRAND_NAME] - Product/service: [PRODUCT_OR_SERVICE] - Target customer: [TARGET_CUSTOMER_DESCRIPTION] - Three words that define the desired brand personality: [WORD_1], [WORD_2], [WORD_3] - A brand admired for its voice: [REFERENCE_BRAND] ## Guide Structure **Voice Pillars:** Define 3–4 pillars. For each: name, one-sentence definition, one do/don't example pair, and one sentence that would never appear in brand copy. **Tone Spectrum:** How the voice adapts by context — social media captions, customer support, long-form content, and sales copy. Provide one example sentence per context. **Vocabulary Rules:** 10 words/phrases to use regularly, 10 to avoid entirely, and 5 brand-specific terms with correct usage notes. **Format and Style Defaults:** Preferred sentence length, contraction policy, punctuation style, capitalization rules, and emoji usage. **Voice Litmus Test:** Three questions a writer can ask to verify any piece of copy is on-brand. Include a one-line quick-check template for AI prompting.
📝 Fill in the blanks
Replace these placeholders with your own content:
[BRAND_NAME]
[PRODUCT_OR_SERVICE]
[TARGET_CUSTOMER_DESCRIPTION]
[WORD_1]
[WORD_2]
[WORD_3]
[REFERENCE_BRAND]
How to use this prompt
1
Copy the prompt
Click "Copy Prompt" above to copy the full prompt text to your clipboard.
2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.