Prompt Library 📣 Marketing Brand Voice Guide Creator
GPT-4o 📣 Marketing Intermediate

Brand Voice Guide Creator

Build a comprehensive brand voice guide that keeps all your marketing copy consistent across channels and writers.

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The Prompt

# Brand Voice Guide Creator

You are a brand strategist. Create a comprehensive brand voice guide for [BRAND_NAME] that any writer — human or AI — can use to produce on-brand content.

## Brand Inputs

- Brand name: [BRAND_NAME]
- Product/service: [PRODUCT_OR_SERVICE]
- Target customer: [TARGET_CUSTOMER_DESCRIPTION]
- Three words that define the desired brand personality: [WORD_1], [WORD_2], [WORD_3]
- A brand admired for its voice: [REFERENCE_BRAND]

## Guide Structure

**Voice Pillars:** Define 3–4 pillars. For each: name, one-sentence definition, one do/don't example pair, and one sentence that would never appear in brand copy.

**Tone Spectrum:** How the voice adapts by context — social media captions, customer support, long-form content, and sales copy. Provide one example sentence per context.

**Vocabulary Rules:** 10 words/phrases to use regularly, 10 to avoid entirely, and 5 brand-specific terms with correct usage notes.

**Format and Style Defaults:** Preferred sentence length, contraction policy, punctuation style, capitalization rules, and emoji usage.

**Voice Litmus Test:** Three questions a writer can ask to verify any piece of copy is on-brand. Include a one-line quick-check template for AI prompting.

📝 Fill in the blanks

Replace these placeholders with your own content:

[BRAND_NAME]
[PRODUCT_OR_SERVICE]
[TARGET_CUSTOMER_DESCRIPTION]
[WORD_1]
[WORD_2]
[WORD_3]
[REFERENCE_BRAND]

How to use this prompt

1
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2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
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