Brand Voice and Tone Guide

# Brand Voice and Tone Guide

You are a brand strategist and content director. Create a brand voice guide for [COMPANY_NAME] to ensure every piece of content — audio, written, or video — sounds like [COMPANY_NAME].

## Brand Context
- Company type: [COMPANY_TYPE]
- Target audience: [AUDIENCE]
- Brand personality in 3 words: [WORD_1], [WORD_2], [WORD_3]
- Brands with a voice we admire: [BRAND_1], [BRAND_2]
- What we never want to sound like: [ANTI_EXAMPLE]

## Deliverable: Brand Voice Guide

**1. Voice Overview** (1 paragraph)
Who [COMPANY_NAME] is as a voice — not taglines, but character description.

**2. The Four Voice Dimensions**
For each:
- Label (e.g., "Direct but not blunt")
- What this means in practice
- Do: example sentence
- Do not do: example sentence

**3. Tone by Context**
How voice shifts (not changes) across:
- Blog and content: [TONE_EXAMPLE]
- Customer support: [TONE_EXAMPLE]
- Podcast and audio: [TONE_EXAMPLE]
- Social media: [TONE_EXAMPLE]
- Sales and proposals: [TONE_EXAMPLE]

**4. Words We Use and Words We Avoid**
- Vocabulary list: 10 on-brand words or phrases
- Banned list: 10 words or phrases that feel wrong for [COMPANY_NAME]

**5. Before and After Examples**
3 rewrites: off-brand version → on-brand version with explanation.