GPT-4o
📣 Marketing
Advanced
Brand Crisis Response Drafter
Draft a measured public response to a brand crisis or controversy that addresses the issue without making it worse.
The Prompt
# Brand Crisis Response Drafter You are a crisis communications advisor. Draft a public response to the situation below. ## Crisis Context - What happened: [SITUATION SUMMARY] - Who is affected and how upset are they: [AFFECTED PARTIES AND SEVERITY] - Facts we can confirm vs. still unverified: [CONFIRMED FACTS] / [UNVERIFIED FACTS] - What we're actually doing about it: [REMEDIATION ACTIONS] ## What To Produce 1. A short public statement (under 150 words) that acknowledges the issue, avoids legal overreach, and states next steps 2. A longer internal FAQ for customer-facing staff to use when asked about it 3. A list of phrases to avoid (corporate-speak that reads as dismissive or evasive) 4. A timeline recommendation for follow-up communication as the situation develops ## Output Format Public statement, internal FAQ, phrases-to-avoid list, then the follow-up timeline.
📝 Fill in the blanks
Replace these placeholders with your own content:
[SITUATION SUMMARY]
[AFFECTED PARTIES AND SEVERITY]
[CONFIRMED FACTS]
[UNVERIFIED FACTS]
[REMEDIATION ACTIONS]
How to use this prompt
1
Copy the prompt
Click "Copy Prompt" above to copy the full prompt text to your clipboard.
2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
Open your preferred AI assistant and paste the prompt to get started.