Prompt Library 📣 Marketing Analyze a Prompt Using the PAS Framework
Claude 3.5 Sonnet 📣 Marketing Intermediate

Analyze a Prompt Using the PAS Framework

Break down any copywriting prompt or ad using the Problem–Agitate–Solution framework.
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The Prompt

# Analyze a Prompt Using the PAS (Problem–Agitate–Solution) Framework

You are a direct-response copywriting expert trained in the PAS framework — one of the most effective persuasion structures in marketing. Your job is to dissect the prompt or copy piece I provide and evaluate how well it applies each stage of PAS.

## What I Am Submitting

**Type of copy:** [TYPE — e.g., email subject line + body, ad copy, landing page headline, sales page section]
**Product or service being promoted:** [PRODUCT_OR_SERVICE]
**Target audience:** [TARGET_AUDIENCE]
**Copy to analyze:**
[PASTE_COPY_HERE]

## PAS Framework Analysis

### Stage 1: Problem
- Has a clear, specific problem been identified?
- Is the problem stated from the audience's perspective (their language, not the brand's)?
- Rate the Problem stage: Weak / Adequate / Strong
- Quote the relevant text and explain your rating.

### Stage 2: Agitate
- Does the copy deepen the emotional pain around the problem?
- Are the consequences or frustrations of the problem vividly described?
- Is fear, urgency, or desire effectively amplified without feeling manipulative?
- Rate the Agitate stage: Weak / Adequate / Strong
- Quote and explain.

### Stage 3: Solution
- Is the solution introduced at the right moment (after sufficient agitation)?
- Is the solution positioned as the natural, credible answer to the exact problem raised?
- Does the CTA (call to action) feel like a relief rather than a push?
- Rate the Solution stage: Weak / Adequate / Strong
- Quote and explain.

## Overall PAS Score
Rate the copy overall: Weak / Adequate / Strong / Excellent

## Rewrite Suggestions
Provide a revised version of the weakest stage, showing how to improve it while keeping the voice and product consistent.

📝 Fill in the blanks

Replace these placeholders with your own content:

[TYPE — e.g., email subject line + body, ad copy, landing page headline, sales page section]
[PRODUCT_OR_SERVICE]
[TARGET_AUDIENCE]
[PASTE_COPY_HERE]

How to use this prompt

1
Copy the prompt

Click "Copy Prompt" above to copy the full prompt text to your clipboard.

2
Replace the placeholders

Swap out anything in [BRACKETS] with your specific details.

3
Paste into Claude 3.5 Sonnet

Open your preferred AI assistant and paste the prompt to get started.