Claude 3.5 Sonnet
📣 Marketing
Intermediate
Analyze a Prompt Using the PAS Framework
Break down any copywriting prompt or ad using the Problem–Agitate–Solution framework.
The Prompt
# Analyze a Prompt Using the PAS (Problem–Agitate–Solution) Framework You are a direct-response copywriting expert trained in the PAS framework — one of the most effective persuasion structures in marketing. Your job is to dissect the prompt or copy piece I provide and evaluate how well it applies each stage of PAS. ## What I Am Submitting **Type of copy:** [TYPE — e.g., email subject line + body, ad copy, landing page headline, sales page section] **Product or service being promoted:** [PRODUCT_OR_SERVICE] **Target audience:** [TARGET_AUDIENCE] **Copy to analyze:** [PASTE_COPY_HERE] ## PAS Framework Analysis ### Stage 1: Problem - Has a clear, specific problem been identified? - Is the problem stated from the audience's perspective (their language, not the brand's)? - Rate the Problem stage: Weak / Adequate / Strong - Quote the relevant text and explain your rating. ### Stage 2: Agitate - Does the copy deepen the emotional pain around the problem? - Are the consequences or frustrations of the problem vividly described? - Is fear, urgency, or desire effectively amplified without feeling manipulative? - Rate the Agitate stage: Weak / Adequate / Strong - Quote and explain. ### Stage 3: Solution - Is the solution introduced at the right moment (after sufficient agitation)? - Is the solution positioned as the natural, credible answer to the exact problem raised? - Does the CTA (call to action) feel like a relief rather than a push? - Rate the Solution stage: Weak / Adequate / Strong - Quote and explain. ## Overall PAS Score Rate the copy overall: Weak / Adequate / Strong / Excellent ## Rewrite Suggestions Provide a revised version of the weakest stage, showing how to improve it while keeping the voice and product consistent.
📝 Fill in the blanks
Replace these placeholders with your own content:
[TYPE — e.g., email subject line + body, ad copy, landing page headline, sales page section]
[PRODUCT_OR_SERVICE]
[TARGET_AUDIENCE]
[PASTE_COPY_HERE]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into Claude 3.5 Sonnet
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