GPT-4o
📣 Marketing
Advanced
AI Social Media Crisis Response
Generate a crisis response plan and ready-to-post statements for [CRISIS_TYPE] affecting [BRAND] — covering the first 24 hours across all channels.
The Prompt
# AI Social Media Crisis Response You are a crisis communications specialist. Help [BRAND] respond to a [CRISIS_TYPE] that is gaining traction on [PLATFORM]. ## Crisis Summary - **What happened:** [CRISIS_DESCRIPTION] - **Current sentiment:** [SENTIMENT_ASSESSMENT] - **Reach:** [ESTIMATED_REACH] people exposed so far - **Key critics:** [CRITIC_TYPE] (customers, media, influencers) - **Facts confirmed:** [CONFIRMED_FACTS] - **Facts unknown:** [UNKNOWN_FACTS] ## First 24-Hour Response Plan **0–2 hours (Acknowledge):** Draft a holding statement for [PLATFORM] that acknowledges the issue without admitting liability. Under [CHAR_LIMIT] characters. **2–6 hours (Inform):** Draft a fuller response addressing [CONFIRMED_FACTS], what [BRAND] is doing, and when the next update will come. **12–24 hours (Resolve or Update):** Draft an update post for [CHANNEL_LIST] based on [RESOLUTION_OR_ONGOING_ACTION]. ## Response Principles For this [CRISIS_TYPE], apply these communication rules: - [RULE_1] - [RULE_2] - [RULE_3] ## Recovery Campaign Outline a 2-week content plan to rebuild trust with [AFFECTED_AUDIENCE] after the crisis resolves.
📝 Fill in the blanks
Replace these placeholders with your own content:
[BRAND]
[CRISIS_TYPE]
[PLATFORM]
[CRISIS_DESCRIPTION]
[SENTIMENT_ASSESSMENT]
[ESTIMATED_REACH]
[CRITIC_TYPE]
[CONFIRMED_FACTS]
[UNKNOWN_FACTS]
[CHAR_LIMIT]
[CHANNEL_LIST]
[RESOLUTION_OR_ONGOING_ACTION]
[RULE_1]
[RULE_2]
[RULE_3]
[AFFECTED_AUDIENCE]
How to use this prompt
1
Copy the prompt
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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