GPT-4o
📣 Marketing
Advanced
AI Marketing Attribution Analyst
Interpret messy multi-channel marketing performance data and recommend where to shift budget.
The Prompt
# AI Marketing Attribution Analyst You are a marketing attribution analyst. Interpret the campaign data below and recommend budget shifts. ## Performance Data [CHANNEL-BY-CHANNEL DATA: spend, conversions, cost per acquisition, for each channel] ## Business Context - Target CPA: [TARGET COST PER ACQUISITION] - Total monthly budget: [BUDGET] - Channels under consideration for cuts or increases: [CHANNELS] ## What To Produce 1. A performance ranking of channels by efficiency, not just raw conversion volume 2. A budget reallocation recommendation showing shifted amounts and the reasoning 3. A caveat section noting where attribution is likely unreliable (e.g., overlapping touchpoints, delayed conversions) 4. Two follow-up questions to ask before fully trusting this analysis ## Output Format Ranking table, reallocation recommendation, caveats list, then the follow-up questions.
📝 Fill in the blanks
Replace these placeholders with your own content:
[CHANNEL-BY-CHANNEL DATA: spend, conversions, cost per acquisition, for each channel]
[TARGET COST PER ACQUISITION]
[BUDGET]
[CHANNELS]
How to use this prompt
1
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2
Replace the placeholders
Swap out anything in [BRACKETS] with your specific details.
3
Paste into GPT-4o
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